CMS or Content Management System is a server software that aids in the management of, er… content. Or as someone could say “streamlines the work flow in any environment collaborative in nature”. Gosh.
In simple terms, a CMS aids people across the domain to contribute or share data. Using the system one can control the way the access to data is done in the system by defining roles for various users. The system basically tries to maintain single copies of the data and prevents repetitive work involved in the duplication of the data. Inbuilt routines in CMS help one to report the data in an efficient way and thus aid the communication between users of the data across the domain.
CMS is a neutral system which can support almost any format of data. Basically, data can be in the form of documents, video formats, text formats, and scientific data and so on. The importance of CMS lies in the fact that it can support any of the formats and helps in the management of these data sources, controlling the data sharing and storing processes and help in publishing documentation. There are several types of CMS systems in the present day scenario.
E Commerce sites are those that highlight the company’s product and aid in the selling process by providing access to shoppers to purchase the product. As such these pages are any company’s lifeline as they sustain the company’s online sales. Design of such pages plays a vital role and promoting a company’s product and converting it to sales.
One can achieve an nice looking site through use of several methods involving PSD conversions to CSS, HTML etc. Ecommerce sites are vital pages for sales and as far as possible need to be simple in all ways to avoid ambiguity in visitor’s mind which in turn may result in a failed transaction.
Ecommerce sites should contain information pertaining to the product meant for sale on a particular page in clear and concise manner. So the concept of clarity is essential in such cases. The page should clearly describe the product meant for sale, its specifications, price and so on. It’s essential to demarcate all the sub divisions appropriately in the code pertaining to a product using XHTML code procedures.
In the ecommerce site design and development code, it’s essential to add a section pertaining to opinions on the product by the expert or testimonials as this would enhance the chances or the visit turning to a sale. An ecommerce page needs to have a title that describes the product along with a photo of the product if possible and detail out its attributes.
Successful ecommerce pages also list out the delivery options as well as the time meant for delivery of the product by the company marketing the product. Credibility of the site can be enhanced by linking it up with guarantee policy of the company or the manufacturer’s warranty.
Any ecommerce site design and development or site design code needs to gradually drag a visitor towards the buy button using various attributes and techniques of marketing.